Redefining Sexy

How Lingerie Brands Are Changing Our Perception of Beauty


In the world of fashion, the lingerie industry has often been a focal point of beauty standards and body image. Traditionally, models showcasing the latest in lingerie have been slim, tall, and fit a very particular and narrow definition of beauty. However, in the past few years, there has been a shift in this narrative. More and more, lingerie brands are redefining what it means to be sexy, embracing body diversity and inclusivity, and reshaping our perception of beauty.

Breaking the Mold

Brands leading this change are breaking the mold in several ways. They are doing away with the ‘one-size-fits-all’ approach, and instead, celebrating the beauty of all body types – small, large, curvy, straight, petite, tall, plus-size, and everything in between. These brands recognize that real bodies, the ones buying their products, come in all shapes and sizes, and that representation matters.

Diversity and Representation

More than ever, diversity is being championed in lingerie campaigns. Women of different sizes, ethnicities, ages, and abilities are being featured, thereby challenging traditional beauty standards and promoting a more inclusive representation of beauty. Notably, some brands are using their platforms to highlight issues such as body positivity, self-love, and confidence.

Inclusive Design

In line with this, lingerie design itself is changing. Brands are investing in extended size ranges, adaptive lingerie for people with disabilities, and post-surgery bras, among others. The focus is shifting from just aesthetics to comfort, functionality, and inclusivity. The message is clear – everyone, regardless of their size or shape, deserves to feel beautiful and comfortable in their lingerie.

Consumer Impact

The impact of these changes on consumers cannot be overstated. Seeing models who reflect a variety of body types and experiences allows women to see themselves represented, helping to build confidence and self-love. It promotes the idea that ‘sexy’ is not confined to a particular size or shape but is a state of mind that encompasses confidence, self-expression, and personal comfort.

The Future of Lingerie

While there has been considerable progress, there’s still a long way to go. For the lingerie industry to continue to evolve, brands need to keep pushing for more inclusivity and representation. They must listen to their customers, understand their diverse needs, and provide products that make them feel comfortable and confident.

Moreover, it’s essential to challenge and change the societal norms and standards that have long dictated what is considered ‘beautiful’ or ‘sexy’. This involves continually representing and celebrating all bodies and promoting a narrative of beauty that is diverse, inclusive, and empowering.

In conclusion, the lingerie industry’s redefinition of ‘sexy’ and beauty is a significant step toward a more inclusive and body-positive society. As consumers, we can support this change by choosing to buy from brands that align with these values, thereby promoting a beauty standard that celebrates diversity and inclusivity.


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